Posts belonging to Category 'Brands & Marketing'

Kodak – Improving Brand Protection

Cutri, a former FBI special agent with more than 25 years of brand management industry experience, presented “Invisible Track & Trace Technology: How to outsmart the diverters and counterfeiters.” His presentation helped attendees understand how to defend against product diversion and illicit counterfeiting activities. Cutri was also recently featured in a special edition on tracking and tracing pharmaceutical products in Pharmaceutical & Medical Packaging News.

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