“What the people in the business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer.”
–Peter Drucker, Managing for Results
Facebook CEO Mark Zuckerberg admitted recently that Facebook had “missed the mark” failing to deliver adequate privacy measures for the social networking site’s nearly 500 million users.
Facebook have tried to resolve the issue introducing a variety of measures to simplify controls.
“We don’t pretend that we are perfect,” Mark Zuckerberg is quoted as saying, “we try to build new things, hear feedback and respond with changes to that feedback all the time.”
“The unique ability to touch tomorrow” was a key attribute of Drucker according to Jack Welch, who credits Drucker’s influence on him for GEC’s spectacular success in the US.
According to Welch Drucker saw the unique benefits of outsourcing, and today outsourcing is a massive net creator of jobs in the US, Europe and the Far East.
DRUCKER INSIGHTS INTO OUTSOURCING
“Make your back room, someone else’s front room.”
“What is a low priority of your business is a top priority and foundation of success for another business”
“If you weren’t in the business you were in today, would you enter it?”, Drucker famously asked Jack Welch. This led Welch to only enter businesses and sectors where he could be No1 or No2 in the market.
What would Drucker say about Facebook?
He would have commended the approach “only by asking the customer, by watching him, by trying to understand his behaviour,” Drucker wrote, “can one find out who he is, what he does, how he buys, how he uses what he buys, what he expects, what he values, and so on.”
The jury is still out figuratively speaking with Facebook and the media are questioning whether the company has succeeded in protecting each user’s privacy.
Personally, Facebook has become such a phenomenal success, and almost unparalleled, and an excellent track record. I believe it is time to outsource the issue and bring in management experts, legal professionals and business advisers to manage the next stage of their spectacular growth.